About Us

Preetima’s journey to creating the brand Prelude is a story of passion, resilience, and a commitment to redefining elegance. Born and raised in the serene hills of Dehradun, Preetima’s life was a harmonious blend of nature’s beauty and her own innate sense of style. Her academic pursuits took her through the corridors of education and into the bustling world of corporate India. After completing her MBA in Human Resources, an Resources, Preetima embarked on a professional journey that traversed different domains, from recruitment and administration to Geographic Information Systems (GIS). These corporate experiences were valuable and enlightening, but deep inside, Preetima knew that there was something more profound calling her. Preetima’s epiphany came at a time when she felt the urge to bridge the gap between her corporate life and her passion for fashion, sustainability, and entrepreneurship. She shared this longing with her sister, who happened to be a talented makeup artist based in vibrant Bangalore. It was during their heartfelt conversations and shared dreams that the seeds of “Prelude” were sown. Preetima and her sister recognized that there was a gap in the fashion industry that needed to be filled. A gap where elegance could meet sustainability, where timeless fashion could be woven from eco-friendly fabrics, and where every garment could tell a story of craftsmanship and authenticity Together, they decided to embark on a journey that would not only bring their dreams to life but also contribute to the broader community and environment. “Prelude” was born from the shared vision of two sisters, one with a background in fashion and the other in corporate India. It symbolized the beginning of a new chapter, not just in their lives but in the fashion industry itself. Preetima’s corporate experiences had instilled in her the values of quality, ethics, and responsible practices. These principles were woven into the very fabric of Prelude. The brand was not just about selling clothing; it was about redefining elegance in a sustainable and inclusive way. It was about making a statement through fashion – a statement of timeless style, eco-consciousness, and a commitment to local craftsmanship. Today, Prelude stands as a testament to Preetima’s unwavering determination to follow her passion and create a brand that not only celebrates elegance but also nurtures a sustainable future. It is a brand where the hills of Dehradun meet the vibrant streets of Bangalore, where style meets substance, and where every Prelude creation tells a story – a story of elegance redefined and sustainability embraced.